ecommerceYear: 2025Client: Home Goods Co.
E-Commerce Brand Scale
A complete overhaul of dynamic Google Shopping campaigns, targeted Meta retargeting funnels, and semantic SEO content optimizations to unlock organic and paid scale.
The Challenge
High ad spend with declining ROAS and poor organic visibility. The store's product catalogs were unoptimized, leading to inefficient Google Shopping placements, and checkout friction caused high bounce rates.
Our Solution
We restructured their Google Merchant Center product feed, built precise Meta advertising funnels (top, middle, and bottom of funnel), mapped high-intent SEO content clusters, and streamlined their Shopify checkout flows.
Key Achievements
- ✓3.8x ROAS improvement in 90 days
- ✓210% increase in organic traffic in 6 months
- ✓Recovered 18% of abandoned cart revenue
Platforms & Tools
Google ShoppingMeta AdsSEO ContentRetargeting FunnelsShopify